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The Complete Guide to Creating Customers with Word of Mouth
Jay Baer, CPAE
Daniel Lemin
Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%.
Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations.
Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.
Talk Triggers contains:
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Proprietary research into why and how customers talk
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More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton, The Cheesecake Factory, Penn & Teller and dozens of delightful small and medium-sized businesses
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The 4-5-6 learning system for creating and activating talk triggers in your business
"Superb! Talk Triggers bypasses today's marketing gimmicks and presents a clear guide for establishing a memorable brand presence."
— Gabe Boeckman,
external communication, McKinstry
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