The Complete Guide to Creating Customers with Word of Mouth

Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%.

Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations.

Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.

Talk Triggers contains: ​

• Proprietary research into why and how customers talk

• More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton, The Cheesecake Factory, Penn & Teller and dozens of delightful small and medium-sized businesses

• The 4-5-6 learning system for creating and activating talk triggers in your business